Stop leaving
thousands
on the table.

Opening: "Thanks for making time for this. I really value what we've built together on the team, and I wanted to have an open conversation about my compensation — because I think it's time for us to revisit it." Building the case: "Over the past year I've taken on significantly more than my original role covered. The rebrand campaign I led generated over £340,000 in new pipeline — that's a 40% increase on the previous year. I also managed the agency relationship which saved us around £28,000 in external costs. And I've been informally managing two junior members of the team without that being reflected in my title or pay." The Ask: "Based on all of that, and looking at what Marketing Managers with my level of experience and results are earning in London right now — which is typically between £44,000 and £50,000 — I'd like to discuss moving my salary to £46,000." Then stop talking. Hold the silence. When they push back — "We don't have budget right now": "I completely understand budget pressures. Can we agree on a date — say 1st April — when this increase would take effect? I'm happy to put that in writing so we both have clarity."

Subject: Following up on our salary conversation — next steps Dear [Manager's name], Thank you for the conversation earlier today — I really appreciate you taking the time to discuss this openly. As I mentioned, I've genuinely loved the work this year. The rebrand campaign, the agency cost savings, and taking on the informal team lead responsibilities have all been highlights, and I'm proud of what we've achieved together. To summarise what I shared: based on my contributions over the past 12 months and current London market rates for Marketing Managers at my level, I'd like to formally request a salary increase to £46,000. This reflects both the expanded scope of my role and the measurable business impact I've delivered. I've attached a brief summary of my key achievements and the market data I referenced, in case it's helpful for any internal conversations you need to have. I'm keen to agree a clear timeline — ideally with the increase taking effect from [date]. Could we find 20 minutes this week to confirm next steps? Thanks again — I'm excited about what's ahead for the team. Best regards, [Your name] Marketing Manager

1. Update your LinkedIn headline today Change your headline to include a key achievement — "Marketing Manager | Generated £340k pipeline | Brand & Growth". Recruiters will start reaching out within days. This signals market demand and gives you genuine leverage, even if you never speak to a single recruiter. 2. Get a real salary benchmark from a recruiter Email 2-3 marketing recruiters today asking what Marketing Managers with your experience are earning in London right now. Most will respond within 24 hours. Screenshot the responses — this is hard evidence you can reference in your conversation or email. 3. Build your one-page business case Create a single document with three sections: What I've achieved (with numbers), What the market pays (benchmark data), and What I'm asking for. Keep it to one page. You don't need to hand it over — having it in front of you in the meeting makes you look prepared and serious.